Yangluo Moore City Paragon Outreach Point Packaging Design Screen
Visual Identity
In this project, I was invited to be the intern assistant for a comprehensive packaging design for the Paragon Outreach Point in Yangluo Moore City. The core objective of the project was to enhance the attractiveness and brand recognition of the outlets through innovative design language and visual expression, so as to attract more potential customers and increase the overall sales conversion rate.
During the design process, I coordinated with the lead designer to combine the brand tone of Yangluo Moore City and the unique positioning of Paragon to create a set of packaging design solutions that are both in line with the brand image and have a strong visual impact. The design covered all aspects of the overall layout of the exhibition site, the visual guide system, the design of promotional materials and the display scheme of the booth.