Interactive game
and publication project
for the Royal George
This collaborative project between Goldsmiths and Apple aimed to revive London's fading community pub culture through interactive games and events, highlighting pubs as vital third spaces. I managed filming, video editing, and event curation. Inspired by a beer cap found on the street, we designed posters, promotional materials, and an interactive game to deepen customer engagement with pub culture. A commemorative publication will complete the project.
8/100 CHALLENGES
ROYAL GEORGE, 85 Tanner’s Hill, London
SE8 4QD
Posters Display
Main Target
Help participants learn about the culture of community pubs through engaging in 100 pub-themed games and fostering connections with others.
Stamp Card
Game Instructions
Buy a Pint:Purchase a beer to get a points card.
Draw a Challenge: Randomly draw a game challenge.
Earn Stamps: Complete eight challenges to earn stamps.
Claim a Reward: Get all eight stamps to receive a free pint.
Social Media
Event Photos
Experimental Video
Publication