Children's Branch Packaging Design
The selection of Semi, Chocolate, and No Sugar flavors caters to different taste preferences and health needs: Semi offers moderate sweetness, Chocolate attracts kids hesitant about plant-based milk, and No Sugar provides a low-sugar option for health-conscious families.
After implementing bold changes based on Oatly's original image to convey speed and power, the design was found ineffective in addressing children's rejection of plant-based milk's flavor and texture. As a result, the following iteration was created to better appeal to children and overcome these challenges.
To encourage children to drink oat milk, I designed three character cards corresponding to the packaging and created an activity where kids can collect different character cards after drinking Oatly, further enhancing the fun and collectability of the packaging.